Hobby Cosmetics was founded as a family corporation in 1974 and initially entered the Personal Care market with production of cream and lotions. Then it began to operate at other major personal care categories such as hair styling, liquid soap and shampoo. Hobby has created brand awareness in the local market since its foundation. In addition to this, Hobby Cosmetics exports to almost 40 countries.
In 2010, Hobby Cosmetics was purchased by Dabur International, an India-based FMCG company.