Company History

1974 The foundation of Hobby; first production of creams & lotions
1980 Market leader in hair conditioner category
1985 Production & head office in Kayışdağı-İstanbul
1990 First commercial campaign: Hobby hair gel
1991 Market leader in hair styling category
2007 Market leader at liquid soap category
2008 Moving factory to Veliköy
2008 Production of Henkel- Taft products
2010 Indian Company Dabur International purchased Hobby
2016 Increasing warehouse capacity
2018 Factory capacity investment
2020 Launch of Hobby Style&Protect hair styling subbrand. Maintaining Hobby market leadership position in hair gels and liquid soap.