Vision & Mission


To offer competitive products with high quality product understanding to consumers in the personal care category and to adopt a production understanding that creates value for all its stakeholders.


To increase the categories in which Hobby is the leader by strengthening its brand value, to adopt an innovative and sustainable production perspective in line with the needs of consumers.


• Responsible to society and environment
• Uncompromising on quality
• Valuing, contributing to and trusting its employees
• Always customer and consumer oriented
• Emphasizing strategic growth