To present the most reliable products to customers and be the number one player among hair care and skin care categories.
To increase the Hobby brand value and position at every category that Hobby is part of.
To be a leader at every category to maintain Hobby development.
To be society and environmentally responsible
Not to compromise on quality
To value employees that trust and contribute to the development of our company
To always be customer and consumer oriented
To put emphasis on strategic growth