Vision & Values


To present the most reliable products to customers and be the number one player among hair care and skin care categories.


To increase the Hobby brand value and position at every category that Hobby is part of.

To be a leader at every category to maintain Hobby development.

Hobby Cosmetics


  • To be society and environmentally responsible

  • Not to compromise on quality

  • To value employees that trust and contribute to the development of our company

  • To always be customer and consumer oriented

  • To put emphasis on strategic growth